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Our color palette is inspired by the natural and architectural beauty of the Texas State campus and its surroundings. We are vibrant, dignified and unmistakable.

Color palette and image layout


  • Accessibility:  All color combinations must exceed a 7:1 contrast ratio, the strictest industry standard. Please check color contrast when combining colors.
  • Print:  Some approved print and web colors differ from each other. To ensure clarity, this guide displays web values only. CMYK and PantoneĀ® values are also available.


Texas State Maroon

RGB: 80, 18, 20

Hex: 501214

Texas State Gold

RGB: 106, 86, 56

Hex: 6a5638

Best Practices

  • Feature prominently, but subtly, in all digital designs.
  • When used as a background, pair gold with white type and maroon with white or light type.
  • When used as type, pair gold with a white background and maroon with a white or light background.


  • Do not pair maroon with excessive amounts of white, as this can appear similar to competing institutions' identities.
  • Be wary of overuse; respect whitespace and utilize light colors like sandstone for contrast.



RGB: 232, 227, 219

Hex: e8e3db

Old Gold

RGB: 222, 180, 7

Hex: deb407


RGB: 139, 174, 161

Hex: 8baea1

Deep Blue

RGB: 0, 84, 129

Hex: 005481


RGB: 54, 53, 52

Hex: 363534

Best Practices

  • Secondary colors add personality and augment our web identity without dominating it.
  • Sandstone is a gold derivative that adds valuable contrast to our relatively dark primary colors; use liberally.
  • Pair charcoal and deep blue with light type and backgrounds; river, sandstone and old gold are best with dark type and backgrounds.


  • It's not necessary to use every accent color in your design; don't force it.
  • Do not allow accent colors to overpower primary colors or white space.


DJ Red Alert

RGB: 179, 14, 27

Hex: b30e1b

Best Practices

  • Use selectively to emphasize general alerts or emergency content.
  • Pair with white type and backgrounds.


  • Do not use to achieve branding or identity objectives.



RGB: 255, 255, 255

Hex: ffffff

Almost White

RGB: 235, 235, 235

Hex: ebebeb

Light Gray

RGB: 215, 215, 215

Hex: d7d7d7

Medium Gray

RGB: 89, 89, 89

Hex: 595959

Dark Gray

RGB: 72, 72, 72

Hex: 484848

Very Dark

RGB: 34, 34, 34

Hex: 222222

Almost Black

RGB: 17, 17, 17

Hex: 111111

Best Practices


  • It's not necessary to use every neutral color in your design; limit your choices.
  • Do not use to achieve branding or identity objectives.

Tints and Shades

20% Lighter


10% Lighter


Texas State Gold


10% Darker


20% Darker



Best Practices

  • Tints (more white) and shades (more black) allow for added depth and variety.
  • Use for gradients or for subtle contrast with parent color.
  • Calculate in 10% increments only.


  • Do not use a tint or shade in place of a parent color; augment primary colors only.
  • Avoid tints lighter than 50%, and shades darker than 50%.
  • Use maroon tints sparingly to never.